Monday, March 4, 2013

'Big Data' a Big Hit at RSA Conference 2013

Each year, I look forward to attending the RSA Conference in San Francisco--hands down the largest information security conference the world has to offer.  I look forward to RSA for many reasons--reconnecting with old friends, meeting new people, previewing the latest innovations in cyber defenses, and observing the latest trends.

This year's RSA Conference was... well... 'BIG'... for a couple of reasons.  First, attendance was up.  Way up.  A typical RSA Conference in the U.S. attracts around 15,000-18,000 attendees.  Last week's conference was reportedly a record-breaker with 24,000-25,000 registered attendees!  And let me tell you that the show floor was jam-packed!  It is abundantly clearly that businesses and government agencies are investing more in security than ever before--which makes sense given that a week doesn't go by without hearing about a major cyber attack on the evening news.

The second reason this year's RSA Conference was 'big' relates to the 'Big Data' theme frequently depicted in vendor booths around the show floor.  Vendors like RSA, Solera Networks, Splunk, and dozens more adopted Big Data messaging in their booth graphics and product collateral.  RSA offered a Big Data Security Challenge game show in their booth, giving away a remote-controlled helicopter to one lucky attendee each hour. Solera Networks gave away Big Data Security t-shirts, depicted below, along with Big Data Security for Dummies books, authored by yours truly.

The great thing about 'Big Data' is that it doesn't belong to any single category of security products.  And it doesn't apply to just one type of data.  It's a broad concept that relates to finding hidden, actionable meaning within large data sets.  Big Data can help you uncover hidden threats, determine the scope and impact of successful attacks, and even prevent data breaches in the first place.

Want to learn more about Big Data and the benefits it brings to information security? A great place to start is to download Big Data Security for Dummies, courtesy of Solera Networks.

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